Friends [with Benefits] day
A viral marketing campaign that had an enormous impact in a brief period of time.
It’s main aim is to institutionalize July 19th as “Friends [with Benefits] Day”, using the power of social networks and other Web 2.0 social medias. The project is sponsored by La Boutique del Placer Sexy Webshop and has been developed in cooperation with Guillermo Cuello and Denise Mazmanian.
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